TL;DR​

Independent e-commerce sellers typically need multiple paid plugins for AI writing, SEO optimization, and product structured data. CCLEE Toolkit consolidates these into a single free, open-source plugin supporting multiple AI providers (OpenAI/DeepSeek/Anthropic).

Project Background​

WordPress + WooCommerce is a common tech stack for small-to-medium e-commerce. These sites face common challenges:

• AI writing requires paid subscriptions (Yoast AI, Jasper, etc.)
• Product Schema needs additional plugins or theme support
• Image Alt attributes are often overlooked, missing out on image search traffic
• Multiple plugins can conflict and impact performance

TL;DR​

B2B corporate websites need three things: AI-assisted writing, automatic SEO, and client case study showcases. CCLEE Toolkit solves all three with a single plugin using a modular architecture where each module can be toggled independently — install and go. Built natively for WordPress FSE Block Themes, verified in production, and open-sourced on GitHub.

Background​

B2B website builds share several common needs: content editors want AI assistance to work faster, pages need social tags and structured data for search visibility, and client case studies serve as trust signals. Existing solutions are either heavyweight All-in-One plugins that add bloat, or a patchwork of single-purpose plugins that increase maintenance overhead.

CCLEE Theme users needed a lightweight solution that integrates with the theme — loading only the modules they need, without slowing down the admin panel.

TL;DR​

Event pages need clear display of key dates, but SITE123 and similar platforms can't insert custom content at specific positions. A custom embedded timeline tool solves this with a single line of code—content updates happen instantly, no developer needed.

TL;DR​

Built a minimal WordPress Full Site Editing (FSE) theme for developers who want control over their codebase. Uses theme.json design system, 10 pre-built block patterns, 3 color variations, WooCommerce support, and AI editor integration. First production deployment—an industrial product showcase site—is live.

Background​

Business websites and lightweight e-commerce (product showcase focus) have clear requirements: clean code, easy customization, good performance. However, mainstream free themes tend to bundle excessive features with visual page builders and third-party dependencies, resulting in large codebases and high maintenance costs. For developers who prefer managing projects through code, these themes become a burden rather than a solution.

Delivered an overseas market entry strategy for an industrial manufacturer with an established domestic business, covering channel selection analysis and website platform recommendations for a zero-to-one international expansion.

Background​

The client is a Chinese industrial product manufacturer with a proven domestic operation. Competitors were still spending heavily to figure out overseas channels. B2B overseas customers represent significantly higher order values than domestic ones. The timing was right — the client needed a low-dependency, controllable, long-term viable overseas acquisition strategy.

Encountered this architecture challenge while designing a building renovation lead identification system for a client. The same LLM visual pipeline proved reusable across multiple industries with zero additional development cost.

TL;DR​

Feed Google Street View + Satellite images to an LLM, extract structured building attributes (glass type, orientation, facade material, condition), and generate a renovation potential score. The same pipeline — without modification — can produce targeted leads for window film installers and window covering retailers. POC cost for 150 buildings: ~$125.