China Manufacturer Go-Global Strategy: Independent Site + Google Ads from Zero
· 3 min read
Delivered an overseas market entry strategy for an industrial manufacturer with an established domestic business, covering channel selection analysis and website platform recommendations for a zero-to-one international expansion.
Background
The client is a Chinese industrial product manufacturer with a proven domestic operation. Competitors were still spending heavily to figure out overseas channels. B2B overseas customers represent significantly higher order values than domestic ones. The timing was right — the client needed a low-dependency, controllable, long-term viable overseas acquisition strategy.
